Bose
Strategy • Influencer Marketing • Content
Challenge
Bose wanted to unify their social media marketing activities across Europe and increase brand awareness and engagement.
Solution
Wunderman with the help of WPP group partners created campaigns including organic and paid social, influencer marketing, and UGC campaigns aiming to amplify Bose’s message, reach a brand new audience, and streamline all content across all EU markets. From Community Management, to Instagram Live, Wunderman ensured that Bose was at the forefront of trends whilst keeping customers happy.
Impact
We met business targets on product launches including the Bose Noise Cancelling Headphones 700, Bose Frames, Google Assistant on Bose Home Speaker, worked on a Snapchat Filter and the promotion of it, promoted the partnership with Mercedes / F1.
