Kallo - Soup Scooter
Strategy • Influencer Marketing • UGC
Challenge
Kallo wanted to create a buzz around their healthy stock cubes during the colder months. After its huge success they wanted to revitalise their Soup Scooter, using Exposure Digital’s expertise in influencer marketing to champion Kallo’s individuality; both creatively and through their products.
Solution
With the help of some top-notch foodie influencers, we helped Kallo launch their second #SoupScooter competition across Instagram and Facebook. This tasty social activation aimed to hero everyday cooks who champion Kallo products, through asking them to share their soup-risingly delicious recipes with Kallo for the chance to win a fantastic group of prizes.
With help from their community and influencers, Kallo proved that the right stock can take anyone’s soup from bland to grand.
Impact
The lucky winner received a little taste of fame as their very own, unique soup recipe was prepared by a chef and delivered on the Kallo Soup Scooter to a local food donation centre; where the winner generously offered for their soup to be delivered to.
The winning recipe was also featured in an issue of OLIVE magazine, and the winner took home a delicious selection of Kallo goodies as well as a training course at a professional cooking school run by Raymond Blanc.
The campaign resulted in over two million impressions and nearly 40,000 Likes.
